Innovative Solutions to Software and Analytics Define Media and Publishing Industry Transformation
Several disruptive elements in the media and publishing industry have rendered competitiveness of the industry players susceptible to multiple threats.
Volatile customer tastes and preferences, increasing competition, changing technology, and multiplying media channels are some of the challenges confronting the industry. And the constraints have left the industry with no options but to prudently adapt to the changing environment to stay competitive.
At Zectos, we have identified the key challenges to the media and publishing industry and built impactful solutions based on software and analytics to counter the impediments effectively.
The solutions enable the industry players to address specific demands of consumers by serving them with personalized content and creating good experiences. In addition, the reliable tools raise the efficiency, enabling the players to remain relevant.
Why Choose Us?
Acquire and Retain Customers
Provide differentiating experiences to consumers with our broad array of digital and analytics tools, helping to acquire and retaining them. Consequently, the industry can increase revenue streams. Also, the tools enable configuring media and publishing modules in accordance with the market trends to maintain sync with changing consumer demands.
Informed Decision Making
Reap the benefits of our analytics driven solutions that capture consumer data and derive insights from it. With the solutions, the industry players can make prudent decisions, based on real-time information, to orient their service and marketing strategies to the best direction, winning more customers, hence more profits.
Reliability
Run the next-generation media and publishing services with the assurance of efficiency and satisfactory results at each stage of the value chain due to our trusted package of best-in-class solutions, driven by modern digital and analytics technologies. The solutions guarantee timely distribution, maximizing audience reach, and simplifying workflows, helping strengthening competitiveness.
Explore Our Solutions
Reinvent business models, create newer consumer experiences, provide tailormade content, and expand audience reach to increase popularity and profitability with our excellent solutions.
Digital Newsroom
Set-up world-class digital newsrooms with our next-gen digital tools. With the tools, the industry can maximize the audience reach, engage more consumers, and distribute news through multi-platforms, helping to acquire more subscribers.
Video Platforms
User-friendly software solutions to manage video steaming platforms, keeping the tastes of consumers in focus. Our futuristic OTT platforms enable the industry to provide uninterrupted video content, engaging viewers, expanding reach.
Advertising Platforms
Cutting-edge advertising platforms can help run effective ad campaigns, targeting specific audiences. In addition, the advanced platforms allow measuring ad campaign performances, enabling figuring out the underlying effectiveness.
Personalization Tools
Digital, and AI-driven tools provide unique personalization experience to consumers, cementing their interest, raising the popularity of media channels. The tools also enable formulating effective marketing strategies.